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Should Corporations Listen to their Customers Should they Conduct Market Research Insert "listen to your customers" in Google. What do you get? More than 75,000 hits. Try the key phrase "voice of the customer." What do you get? More than 530,000 hits! Every management consultant and marketing professor tell corporations to listen to their customers. Should they? And if they do, will they learn something meaningful? A recent study published in the Journal of Consumer Psychology provides some interesting answers. (PRWeb Nov 30, 2006)
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