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Current TV And Mekanism Unveil A National Look at Subculture Leaders: Awaiting Input -- Interactive Program Encourages Participation In Al Goreand#8217;s Unique TV Network Mekanism launches an unconventional and ambitious new advertising program for Current TV, co-founded by Al Gore and Joel Hyatt. Designed to raise awareness of Current;s unique approach to television, the campaign features an interactive Web site and videos that integrate an original animated 3-D character ViC, who serves as the eyes and ears of Current, motion graphics, and documentary footage of subcultures from seven major US cities. The campaign can be viewed at www.awaitinginput.com. [PRWEB Nov 22, 2005]
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